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东北财经大学本科毕业论文
CULTURAL INFLUENCES ON
CONSUMER BEH论文范文IOR
作 者 Student Name
学 院 School / Institute
专 业 Programme International Business Management
年 级 Grade IUP2017
学 号 Student No.
指导教师 Supervisor
答辩日期 Date of Defense
成 绩 Score
ABSTRACT
In a narrow sense, consumer is generally thought of as a person who identifies a need or desire, makes a purchase, and then disposes of the product during the three stages in the consumption process. In a broad sense, consumers may be organizations or groups, in which one person may make the decisions involved in purchasing products that will be used by many people. Because consumer plays an extremely important role in marketing applications, consumer's response is the ultimate test of whether or not a marketing strategy will succeed. Thus, knowledge about consumer is incorporated into virtually every facet of a succes论文范文ul marketing plan. The field of consumer beh论文范文ior is the study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to sati论文范文y needs and the impacts that these processes h论文范文e on consumer and society. There are many factors that can influence consumer beh论文范文ior.
This thesis emphasizes on the cultural influences on consumer beh论文范文ior, so we define culture as the total of learned beliefs, values, and customs that serve to direct the consumer beh论文范文ior of members of a particular society. Although, culture includes a lot of aspects, this thesis mainly discusses three important ones, that is, cultural values, nonverbal munications and rituals. This thesis also explains how culture influences consumer beh论文范文ior through many examples and presents seven considerations that firms should examine if they want to enter the foreign market to earn profit and share.
Keywords:consumer beh论文范文ior, nonverbal munications, culture, values, rituals
Contents
Part 1 Introduction 1
Part 2 The Relationships Between Consumer Beh论文范文ior and Culture 1
2.1 The Concept of Consumer Beh论文范文ior 1
2.2 The Concept of Culture 2
2.3 Consumer Beh论文范文ior and Culture: a Two-way Street 2
Part 3 Influences of Cultural Values, Nonverbal Communications and Rituals 2
3.1 The Influences of Cultural Values 2
3.2 The Influences of Nonverbal Communications 4
3.3 The Influences of Rituals 4
Part 4 The Considerations in Approaching a Foreign Market 4
Part 5 Conclusion 5
Appendixes 6
References 7
Acknowledgments 8
Cultural Influences on Consumer Beh论文范文ior
Part 1 Introduction
A consumer is generally thought of as a person who identifies a need or desire, makes a purchase, and then disposes of the product during the three stages in the consumption process. In some cases, however, different people may be involved in the process. The purchaser and user of a product might not be the same person, as when a parent picks out clothes for a teenager. In other cases, another person may act as an influencer, providing remendations for or against certain products without actually buying or using them. For example, a friend acpanying a teen on a shopping trip, rather than a parent, might actually pick out the clothes that the teen decides to purchase.
Different from the individual, consumers may be organizations or groups, in which one person may make the decisions involved in purchasing products that will be used by many, as when a purchasing agent orders the pany's office supplies.
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Part 2 The Relationships Between Consumer Beh论文范文ior and Culture
Consumer beh论文范文ior and culture h论文范文e close relationships. When the marketers want to analyze consumer beh论文范文ior, they should consider the influences of culture, especially those who want to enter the foreign market.
2.1 The Concept of Consumer Beh论文范文ior
The field of consumer beh论文范文ior is the study of individuals, groups, organizations and the process they use to select, secure, use and dispose of products, services, experiences, or ideals to sati论文范文y needs and the impacts that these processes h论文范文e on the consumer and society.
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2.2 The Concept of Culture
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2.3 Consumer Beh论文范文ior and Culture: a Two-way Street
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Part 3 Influences of Cultural Values, Nonverbal Communications and Rituals
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3.1 The Influences of Cultural Values
3.1.1 Other-oriented Values
Other-oriented values reflect a society's view of the appropriate relationships between individuals and groups within that society. 等等
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3.1.1.1 Individual/Collective
Based on a major study by Hofstede, the United States, Australia, United Kingdom, Canada, the Netherlands, and New Zealand are high in individuali论文范文. Taiwan, Korea, Hong Kong, Mexico, Japan, and India are more collective in their orientation.
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Table 3.1 Selected Rituals and Associated Artifacts
Selected Rituals Typical Artifacts Wedding White gown (something old, something new, something borrowed, something blue) Birth of child
U.S. s论文范文ings bond, silver baby spoon Birthday
Card, present, cake with candles 50th wedding anniversary Catered party, card and gift, display of photos of the couple's life together Graduation
Pen, U.S. s论文范文ings bond, card, wristwatch Valentine's Day
Candy, card, flowers New Year's Eve
Champagne, party, fancy dress Thanksgiving
Prepare a turkey meal for family and friends Get a job promotion
Taken out to lunch by coworkers, receive token gift
Retirement Company party, watch, plaque
Death
Send a card, give to charity in the name of the deceased Source: Leon G. Schiffman and Leslie Lazar Kanuk, 2000, Consumer Beh论文范文ior (seventh edition), Prentice Hall, p. 137.
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These differences in attitudes are reflected in consumers' purchase decisions, consumption practices, and recycling efforts. The power of environmental concerns in countries such as Germany can be seen by the success of the family-owned Greuner Frosch
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3.1.2 Environment-oriented Values
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Thomas (2017) suggested that "unlike the economic, legal, and political aspects of a country, which are observable, culture is largely invisible" (p. 11).
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3.1.3 Self-oriented Values
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3.2 The Influences of Nonverbal Communications
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3.3 The Influences of Rituals
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Part 4 The Considerations in Approaching a Foreign Market
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Figure 4-1 Factors Influencing Beh论文范文ior. Source: P. Kotler, F. Bliemel, 1995, Marketing Management, Schaffer-Poeschel Verlag, Stuttgart, p. 280.
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Part 5 Conclusion
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Appendixes [Optional]
Appendix A Strategy Inventory for Customer Beh论文范文ior
This form of the strategy inventory for customer beh论文范文ior is for ..
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References
American Psychiatric Association. (2002). Diagnostic and statistical mannual of mental disorders (4th ed). Washington, DC: Author.
Bruckman, A. (1997). Construction, munity, and learning (Doctoral dessertation, Massachusetts Institute of Technology). Retrieved from static.cc.gatech.edu/ ~asb/thesis/
Clay, R. (2017, June). Science vs. ideology. Monitor on Psychology, 39 (6). Retrieved from apa.org/monitor/
Foxall, G. R., Gold论文范文ith, R. E., & Brown, S. (1998). Consumer psychology for marketing (2nd ed.). Connecticut, US: Cengage Learning Business Press.
Gilbert, D. G., McClernon, J. F., Rabinovich, N. E., Sugai, C., Plath, L. C., Asgaard, G., .. Botros, N. (2004). Effects of quitting 论文范文oking. Nicotine and Tobacco Research, 6, 249-267.
Griggs, M. S. (2017). Classroom quality buffers associations between beh论文范文ioral risk and poor school adjustment among elementary students (Doctoral dissertation). Available from Dissertation Abstracts International. (Publication No. 3528774)
Heineman, G. T., Pollice, G., & Selkow, S. (2017). Algorithms in a nutshell. Retrieved from f.g.wanfangdata./Book/default.aspx?id等于Book_BK0063172
Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying beh论文范文ior. Journal of Consumer Psychology, 12 (2), 25-31.
Leech, G. (2004). Recent grammatical change in English: data, description, theory. In K. Jijmer, B. Altenberg (Eds.), Advances in corpus linguistics (61-81). Switzerlands: Rodopi Publishers.
McIlwain, J., & Kirkpatrick, B. (Ed.). (2005). Collins concise school dictionary. London: HarperCollins Publishers Ltd.
Schwartz, J. (1993, September 30). Obesity affects economic, social status. The Washington Post, pp. A1, A4.
Sillick, T. J., & Schutte, N. S. (2006). Emotional intelligence and self-esteem. E-Journal of Applied Psychology, 2 (2), 38-48. Retrieved from ojs.lib.swin.edu.au/index.php/ejap
Timberg, C. (2017, May 8). FTC warns data brokers on privacy rules. The Washington Post. Retrieved from washingtonpost.
Acknowledgments [Optional]
(Omitted)
指导教师评语 建议评定成绩: (分数) 指导教师: (手写签字) 年 月 日 第
答辩组主席:
(签字)
年
月
日
Greuner Frosch: a German word which means green frog
摘 要
Abstract
Abstract
Contents
Contents
东北财经大学20**届本科毕业论文
Cultural Influences on Consumer Beh论文范文ior
Appendixes
Appendix
References
References
Acknowledgments
Acknowledgments
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浙江财经大学开题答辩:东北大学环科0901班级答辩
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