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五、英语广告翻译的关联视角研究论文提纲
内容提要
Synopsis
Chapter One Introduction
Chapter Two The Review of the Literature
2-1 Definitions of related concepts and terms
2-2 Previous related translation theories abroad
2-2-1 Equivalence-based linguistic approach
2-2-2 Functionalist approach
2-2-3 Text typology theory
2-3 Previous researches on the E-C translation of ads in China
Chapter Three Rationale and Methodology
3-1 An introduction of RT
3-1-1 The inferential nature of communication -
3-1-2 Cognitive context
3-1-3 The principle of relevance and optimal relevance
3-2 RT approach to translation
3-3 Methodology
Chapter Four E-C Translation of Ads: A RT-based Analysis
4-1 Enlightenments of RT on E-C translation of ads
4-1-1 The aim of E-C translation of ads
4-1-2 The translator’s inferential role in translation of English ads
4-2 The nature of E-C translation of ads
4-3 A RT-based model for E-C translation of ads
4-4 Translator’s flexibility in choosing translation strategies
4-4-1 Literal Translation
4-4-2 Liberal Translation
4-4-3 Adaptation
Chapter Five Conclusion
References
摘要
Abstract(English)
Acknowledgement
导师及作者简介
四、纽马克译论视角下英语广告语篇翻译研究论文提纲范文
Acknowledgements
Abstract
摘要
Chapter One Introduction
1-1 Research background
1-2 Significance of the research
1-3 Methodology of the research
1-4 The structure and gist of the thesis
Chapter Two A Brief Review of Relevant Literature
2-1 Newmark’s Theory of Communicative Translation (CT) and Semantic Translation (ST)
2-1-1 Theoretical background of CT and ST
2-1-2 Communicative translation and Semantic translation
2-1-2-1 Differences between CT and ST
2-1-2-2 Similarities between CT and ST
2-1-3 CT& ST and text typology
2-2 Major Studies of Translation of Advertising Texts at Home and Abroad
2-2-1 Studies of translation of advertising texts in China
2-2-2 Studies of translation of advertising texts abroad
Chapter Three Application of Newmark's Theory to Translation of English Advertising Texts(EAT) Into Chinese
3-1 Translation of brand names
3-2 Translation of slogans and headlines
3-3 Translation of body copies
Chapter Four Main Strategies for Translation of English Advertising Texts(EAT)
4-1 Transliteration
4-2 Literal translation
4-3 Liberal translation
4-4 Flexible translation
4-4-1 Adaptation
4-4-2 Addition
4-4-3 Omission
4-4-4 Parody
Chapter Five Integrated Analysis of Typical Examples in the Light of ST and CT
5-1 Analysis of excellent examples
5-2 Analysis of poor examples
Chapter Six Conclusion
6-1 Findings
6-2 Limitations
6-3 Suggestions for further study
Notes
Bibliography
三、功能对等视角下的英语广告翻译研究论文提纲格式范文模板
Abstract
摘要
Contents
Chapter One Introduction
1-1 Background of the Study
1-2 Significance of the Study
1-3 Objectives of the Study
1-4 Methodology of the Study
1-5 Layout of the Thesis
Chapter 2 Literature Review
2-1 Overview of Advertising Translation Research
2-1-1 Previous Studies of Advertising Translation Abroad
2-1-2 Previous Studies of Advertising Translation at Home
2-2 Translation Equivalence Theory Revisited
2-2-1 Translation Equivalence Theory in the West
2-2-2 Translation Equivalence Theory in China
2-3 Summary
Chapter 3 Theoretical Framework
3-1 Introduction to Eugene Nida
3-2 Survey on Nida’s Translation Theory
3-2-1 Theoretical Background
3-2-2 Three Development Periods of Nida’s Translation Theory
3-3-3 Functional Equivalence Theory
3-3-3-1 The Definition of Functional Equivalence
3-3-3-2 The Classification of Meaning
3-3-3-3 The Stylistic Problem
3-3-3-4 The Sociocultural Aspect
Chapter 4 Functional Equivalence Approach to English Advertising Translation
4-1 Introduction to Advertisements
4-1-1 Definition of Advertisements
4-1-2 Objectives of Advertisements
4-1-3 Structure of Advertisements
4-2 Linguistic Characteristics of English Advertisements
4-3 Translated English Advertising Texts Analysis
4-3-1 Functional Equivalence at the Semantic Level
4-3-1-1 Equivalence at the Lexical Level
4-3-1-2 Equivalence at the Syntactic Level
4-3-1-3 Equivalence at the Rhetorical Level
4-3-2 Functional Equivalence at the Stylistic Level
4-3-3 Functional Equivalence at the Sociocultural Level
Chapter 5 Suggested Translation Strategies
5-1 Direct Transfer
5-2 Adaptive Transfer
5-2-1 The Use of Four-Character or Seven-Character Structure
5-2-2 Condensation and Expansion
5-2-3 Adjustment and Interpretation
5-2-4 Borrowing Familiar Chinese Expressions
Chapter 6 Conclusion
6-1 Major Findings
6-2 Conclusion
6-3 Limitations of the Present Study
6-4 Suggestions for Further Research
Bibliography
Acknowledgements
在读期间公开发表论文（著）及科研情况
| 有关论文范文主题研究: | 关于英语广告翻译论文提纲范文 | 大学生适用: | 3000字本科毕业论文、10000字学士学位论文 |
|---|---|---|---|
| 相关参考文献下载数量: | 461 | 写作解决问题: | 论文大纲怎么写 |
| 毕业论文开题报告: | 论文提纲、论文前言 | 职称论文适用: | 期刊目录、职称评中级 |
| 所属大学生专业类别: | 英语广告翻译方向 | 论文提纲推荐度: | 经典提纲 |
二、关联理论与英语广告隐喻翻译论文提纲范文
摘要
Abstract
Contents
Introduction
0-1 General Description and the Importance of the Study
0-2 Overall Structure of the Study
Chapter One Advertisement and Metaphor
1-1 A brief Account of Advertisement
1-1-1 Definition of Advertisement
1-1-2 Function of Advertisement
1-2 A brief Account of Metaphor
1-2-1 An Overview of Studies of Metaphor
1-2-2 Metaphor in Advertisement
Chapter Two Difficulties in Translating Metaphor in English Advertisement
2-1 Difficulties Caused by Linguistic Conventions
2-1-1 Lexical Orientation
2-1-2 Syntactic Orientation
2-1-3 Semantic Orientation
2-1-4 Writing Style
2-2 Difficulties Caused by Cultural Conventions
2-2-1 Thinking Mode
2-2-2 Aesthetic Standards and Customs
2-2-3 Metaphor and Recognition on Ethnic and Value
Chapter Three An Overview of Relevance Theory
3-1 Related Concepts of Relevance Theory
3-1-1 Relevance
3-1-2 Context
3-1-3 Contextual Effects
3-1-4 Ostensive-Inferential Communication
3-2 Relevance Theory and Translation
Chapter Four Relevance Theory and Metaphor Translation inEnglish Advertisement
4-1 Metaphor Translation with Relevance Theory
4-2 Metaphor Translation strategies in English Advertisement
4-2-1 Metaphor versus Metaphor
4-2-1-1 Reproduction of the Same Image in the Target Language
4-2-1-2 Replacement of the Image in the Source Language by a Standard Target Language Image
4-2-1-3 Same Metaphor Combined with Sense
4-2-2 Metaphor versus Simile
4-2-2-1 Conversion of Metaphor to Simile Retaining the Image
4-2-2-2 Metaphor to Simile Combined with Sense
4-2-3 Metaphor versus Non-metaphor
4-2-3-1 Conversion of Metaphor to Sense
4-2-3-2 Deletion
Conclusion
Notes
Bibliography
Acknowledgements
攻读学位期间主要的研究成果目录
一、关联理论视域下的英语广告翻译论文提纲范文
摘要
Abstract
Chapter Ⅰ Introduction
1-1 Research Background and Significance
1-2 Literature Review
1-2-1 Researches on Advertisement Translation Abroad
1-2-2 Researches on Advertisement Translation in China
1-3 Summary
Chapter Ⅱ AGeneral Review on Advertisements
2-1 Definition ofAdvertisement
2-2 Structure and Classifications ofAdvertisements
2-2-1 Structure ofAdvertisements
2-2-2 Classifications ofAdvertisements
2-3 Functions ofAdvertisements
2-4 Cultural Factors in Advertisements
2-5 Characteristics ofAdvertising Language
2-5-1 Lexical Level
2-5-2 Syntactical Level
2-5-3 Rhetorical Level
Chapter Ⅲ Relevance Theory and Its Enlightenments on Advertisement Translation
3-1 ABrief Introduction to Relevance Theory
3-2 Basic Concepts of Relevance Theory
3-2-1 Relevance and Optimal Relevance
3-2-2 Ostensive-Inferential Communication
3-2-3 Contextual Effects
3-2-4 Sperber and Wilson’s View of Context
3-3 Enlightenments of Relevance Theory onAdvertisement Translation
3-3-1 Aim ofAdvertisement Translation
3-3-2 Advertisements and Their Contexts
3-3-3 Translator’s Role in Advertisement Translation Process
3-3-4 Summary
Chapter Ⅳ An Approach Based on Relevance Theory to Advertisement Translation
4-1 Principle and Standards ofAdvertisement Translation
4-1-1 Principle ofAdvertisement Translation
4-1-2 Standards ofAdvertisement Translation
4-2 Strategies ofAdvertisement Translation in the Light of Relevance Theory
4-2-1 Literal Translation
4-2-2 Liberal Translation
4-2-3 Over Translation
4-2-4 Under Translation
4-2-5 Structure-Borrowing Translation
Chapter Ⅴ Conclusion
Acknowledgements
Bibliography
Publications
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英语广告翻译引用文献:
[1] 英语广告翻译学论文题目 英语广告翻译论文题目怎样定
[2] 英语广告翻译论文提纲范文大全 英语广告翻译论文提纲如何写
[3] 英语广告翻译论文摘要怎么写 英语广告翻译论文摘要范文参考
