《Lost in Russia,Found on the Internet》
该文是Lost相关硕士毕业论文范文与Lost和in和Russia和,和Found和on有关专科毕业论文范文.
For a middle-aged man, accompanying his mother on a train trip for six consecutive days with no connection with the outside world is a challenge. Chinese director and actor Xu Zheng presented this bitter-sweet journey in his latest movie Lost in Russia screened during the Spring Festival, which is treated as a rare opportunity for family gathering in a year.
“This idea came out of the reality that many Chinese people are trapped in the controlling love of their mothers,” the 48-year-old director said. Mothers tend to interfere in children’s life because of care and love.
China’s annual migration around the Spring Festival shows how important families are, but the weeklong holiday often adds pressure on kinship, too.
“It’s hard to speak out or fill the gap which turns family members familiar strangers,” Xu said. He hopes that the movie, which includes many scenes from daily life, helps each side relax and think out of the box about themselves and understand the other.
Shift to online release
Compared with the movie itself, its promotion strategy caused more discussion.
The potential theatrical blockbuster was one of the seven movies to be released during this Spring Festival, when watching movies tailored for the Lunar New Year season has been a tradition since the late 1990s. However, due to the novel coronirus outbreak ahead of the festival, the producers together with cinemas announced to cancel the release in order to encourage people to stay at home as a precaution.
A poster of Lost in Russia
Huanxi Media, the major producer of Lost in Russia, announced that the movie would be first streamed online from January 25, the fi rst day of the Lunar New Year. Viewers could watch it for free on ByteDance-owned channels including Douyin （also known as TikTok）, Toutiao and Xigua Video.
Huanxi canceled the release agreement with Hengdian Film which had promoted the movie for months and cooperated with ByteDance, which paid Huanxi 630 million yuan （$90 million） for the streaming right and other future projects.
This high-profile promotional strategy boosted the volume of downloads of Toutiao and Douyin apps, extended the time users spend on those apps, and drew more advertising revenue. Meanwhile, people engaged in the movie industry worried that Huanxi might set a trend of cooperation between producers and online streaming websites instead of the traditional practice of releasing fi lms in cinemas fi rst.
上文评论，上述文章是一篇关于Lost和in和Russia和,和Found和on方面的相关大学硕士和Lost本科毕业论文以及相关Lost论文开题报告范文和职称论文写作参考文献资料.
Lost引用文献:
[1] Lost论文范文 关于Lost硕士毕业论文范文2500字
